The layout of a store is vital to making sales and gaining return shoppers. If the store is messy and unorganised, without a logical flow to it, many customers would choose to shop elsewhere. This is relevant for supermarkets, retail and fashion stores regardless of size. Whenever a person walks into a store to go shopping, data is collected about them. From the path they take to the things they buy, every moment they are in that store, data will be created. Previously, this data was used by people who would make decisions on what products should go where. They would then go to the physical store and make those changes. However, this is a time-consuming action that relies on human decisions. By using data for each shopper, and Artificial Intelligence, data scientists can optimize a shop’s layout, product and banner placement. All of this can be visualized in virtual reality. This saves time and allows designers to create and test different scenarios, in order to determine the most effective layout for the store.